The new clientele is young. Most are women in their 20s. And they want to look like their edited photographs on Instagram and Snapchat. 'At least ten patients a week are asking for this. I don't recognise them when they come in because they look so different to the edited pictures they've sent previously by email,' says Dr Esho. 'These images are hyper-exaggerated, very sculpted and completely unrealistic. People are chasing impossible, unachievable looks.'... 'I have absolutely no doubt that the bombardment of over-edited, idealised images of what people aspire to look like is having a very damaging effect on young people's wellbeing,' says Caroline Nokes, the Conservative chairman of the Women and Equalities Committee, which ran the body-image inquiry.