The 2016 electorate was more socially than economically conservative

While the great majority of voters were liberal on economic issues, a small majority (52%) were social conservatives at the top of the diagram, enough to swing the election to Mr. Trump. Only 3.8% of voters were libertarians in the lower-right quadrant, socially liberal and economically conservative. They split their votes evenly between Mr. Trump and Mrs. Clinton.

The crucial differences between the two parties came down to social concerns, including pride in America, immigration, and especially moral issues such as abortion and gay marriage. The social-conservative awakening that helped elect Mr. Trump came when voters recognized that the liberal agenda amounted to something more than a shield to protect sexual minorities. It was also a sword to be used against social conservatives.