The pressure seems to be coming from inside the company as well. According to an internal source at Macy’s, some corporate employees are uncomfortable with their roles selling and marketing Ivanka Trump’s brand following the election of Donald Trump.
“Hopefully they stop,” an internal Macy’s source told Business Insider, referencing the company’s declining sales. “They can’t lose any more money than they already are.”
Currently, almost every Ivanka Trump branded item available on Macy’s website is being sold at a discount. While many of the sales can be linked to store-wide deals, some discounts are more stark, such as a $150 pair of shoes being sold for $37.