For the "new yellow journalists," opportunity comes in clicks and bucks

There are times when Wade wonders what it would be like to write an article he truly believes in. “In a perfect world,” he says, it would have nuance and balance and long paragraphs and take longer than 10 minutes to compose. It would make people think. But he never writes it, he says, because no one would click on it, so what would be the point?

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Instead, as 4,000 people are on the website one night, Wade and Goldman keep writing and feeding, writing and feeding.

Wade writes about a rumor he has seen on Fox News’s website, which says “the new batch of anti-Trump protesters has been bankrolled by individuals like billionaire liberal activist George Soros and groups like Moveon.org.”

“Dude,” Wade says. “The left has been, like, manufacturing the protest.”

Goldman, meanwhile, is typing a story — “It was a literal Hell Storm at DNC headquarters today” — and laughing at what he has written. “God, I just know everything about this statement is so wrong,” he says, and adds, still laughing, “What is a hell storm?”

He finishes it as Wade is putting an old headline on his story about Soros, one that has nothing to do with what he has written but once brought in a lot of page views.

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