The new group, called the National Democratic Redistricting Committee, was developed in close consultation with the White House. President Barack Obama himself has now identified the group — which will coordinate campaign strategy, direct fundraising, organize ballot initiatives and put together legal challenges to state redistricting maps — as the main focus of his political activity once he leaves office.

Though initial plans to be active in this year’s elections fell short, the group has been incorporated as a 527, with Democratic Governors Association executive director Elisabeth Pearson as its president and House Majority PAC executive director Ali Lapp as its vice president. They’ve been pitching donors and aiming to put together its first phase action plan for December, moving first in the Virginia and New Jersey state elections next year and with an eye toward coordination across gubernatorial, state legislative and House races going into the 2018 midterms.

“American voters deserve fair maps that represent our diverse communities — and we need a coordinated strategy to make that happen,” Holder said. “This unprecedented new effort will ensure Democrats have a seat at the table to create fairer maps after 2020.”