Facebook has announced plans to identify and remove clickbait headlines from the newsfeeds of its 1.7 billion users.

Clickbait headlines—those designed to deliberately mislead people or leave out crucial information so that they click on the article—have grown in popularity in parallel with the rise of social media in recent years.

“Our goal with News Feed is to show people the stories most relevant to them—ranking stories so that what’s most important to each person shows up highest in their News Feeds,” said Facebook Research Scientist Alex Peysakhovich and User Experience Researcher Kristin Hendrix.