Hillary still searching for campaign theme

At Hillary Clinton’s campaign headquarters in Brooklyn, staffers are invited to complete a phrase that is written on a wall: “Hillary for …”

Beside it, staffers have plastered dozens of sticky notes with various words and phrases.

While the wall could be seen as a freewheeling experiment in the manner of a tech startup, it could also be regarded as symptomatic of a nagging problem for Clinton in the 2016 race: namely, the difficulty she has had in explaining why she’s running for president.

“The wall of stickies makes me nervous, because she should be for one vision for America and then maybe she achieves that vision with a bunch of policies,” said Democratic strategist Jamal Simmons. “I’m probably for most of the things on the stickies, but voters will have a tough time digesting a campaign with about a hundred policies.”