Science is now looking to nature, however, to find the best way to store data in a way that will make it last for millions of years.

Researchers at ETH Zurich, in Switzerland, believe the answer may lie in the data storage system that exists in every living cell: DNA.

So compact and complex are its strands that just 1 gram of DNA is theoretically capable of containing all the data of internet giants such as Google and Facebook, with room to spare.

In data storage terms, that gram would be capable of holding 455 exabytes, where one exabyte is equivalent to a billion gigabytes.