Coming soon: Data displays on car windshields?

Displays that sprinkle full-color warning signs and animated blips across a driver’s windshield are already offered in select models from carmakers as diverse as Hyundai, Volvo and BMW. But as the technology becomes cheaper and easier to install, analysts say the displays could become increasingly ubiquitous, even before any definitive study determines their safety on the road.

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At the electronics show in Las Vegas, carmakers have offered up vivid, high-definition displays as key upgrades for their latest models, with promises of new features and information to come.

Volvo showcased a system that will send bright alerts to city drivers when they’re about to collide with cyclists. BMW drivers can use their display to change the radio, and be shown a bright orange “speed warning” on their windshields if they drive over a preset limit. And when Hyundai’s 2015 Genesis scans nearby cars and calculates the likelihood of an upcoming crash, the car’s display will project multicolored warning symbols across the windshield as alerts.

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