Democrats can win the south again. Here's a simple strategy for Hillary 2016.

While nonvoters are skeptical of immigration and gay rights, social issues don’t fire them up, otherwise they’d be voting Republican. That’s why Democrats don’t have to move right on God, guns, or abortion. They need to speak to issues that nonvoters care about.

In Appalachia, the biggest threat to health and safety isn’t gun violence, climate change, or a War on Women; it’s prescription drugs. West Virginia has the highest drug overdose rate in America. More people die overdosing on OxyContin, Vicodin, or Xanax in West Virginia than die in car accidents.

But Democrats don’t talk about prescription drug abuse, America’s meth and heroin epidemics, or the scourge of homelessness and hunger in the United States—issues poor people struggle with every day.

Somewhere along the way, the party of Andrew Jackson, William Jennings Bryan, Franklin D. Roosevelt, and Robert F. Kennedy became a defender of the banks and the pharmaceutical companies, comfortable among the rich, and ashamed of the working class. And that’s when Democrats lost the South.