Based on these results, nominating libertarian candidates would be unlikely to improve the Republican Party’s performance among younger voters because these voters are much more likely to be liberals than libertarians and because the vast majority of those who do hold libertarian views already identify with the Republican Party and vote for Republican candidates. In order to increase their party’s appeal to younger Americans, Republicans would need to nominate candidates who are considerably more liberal on both economic and cultural issues than the party’s recent presidential nominees or the vast majority of its current congressional candidates.
One of the most important reasons why the libertarian philosophy holds little appeal for most younger voters is that a disproportionate share of voters under the age of 30 are nonwhite. According to the 2012 ANES, nonwhites made up 40% of voters under the age of 30 compared with 25% of voters age 30 and older. Moreover, the nonwhite share of younger voters is almost certain to increase over the next several election cycles based on the racial composition of the age cohorts that will be entering the electorate in the future.
The libertarian philosophy of limited government holds very little appeal to nonwhite voters in general, and it holds even less appeal to younger nonwhite voters. Only 4% of nonwhite voters under the age of 30 were classified as libertarians compared with 23% of white voters under the age of 30. In contrast, 69% of younger nonwhite voters were classified as consistent or moderate liberals compared with 49% of younger white voters. These results suggest that the limited appeal of libertarian ideas to younger voters is likely to diminish further over time as the nonwhite share of this age group continues to grow.