To grant policyholders the opportunity to continue their policy, the administration is requiring each insurer to send each canceled policyholder a new letter that details the difference between their current plan and the new Obamacare plan through the U.S. Mail, give policyholders at least a couple of weeks to make up their minds and alert their insurer, then the carrier would have to reprogram their computer for entirely new rates, new policies, new claims paying information, new customer banking arrangements and new provider networks for the policyholder.
The Obama administration had three years to rollout Healthcare.gov and they have failed miserably at it. But the President is now telling the insurers to turn their product offerings and computer system on a dime in less than a month?
That puts the insurance company CEOs in a hell of a mess. They have two choices:
Take on an incredible logistical challenge reversing months of preparation in less than a month and risk serious customer service issues in the process, or
Take the heat for the president and play the bad guy that now says policyholders cannot continue with the insurance they like.
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