Facebook is cookie-cutter-ish. Facebook is boring. Facebook verges on the totally square.
It’s something to rise above — to aspire out of. Facebook is … MySpace.
Helpfully to everyone else, Facebook offers its central asset, its critical mass, to anybody who wants it. Every other social experience or enclave or niche (we need a word to specify a refined social network) gets a jump-start by issuing automatic invitations to its new members’ Facebook friends…
Facebook’s flaw is that it has always thought of itself as a data company. By facilitating a set of orderly interactions, it would garner exclusive information that would give it valuable insight into people’s behavior. It would eventually know so much about you that it would be able to tell you, with ever-increasing certainty, who should be your friends.
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