In the demo, Honey Boo Boo did even better. The half-hour series’ showing among adults 18-49 bested all other cable outings for the night — including coverage of the Republican National Convention — to pull a 1.3 rating.

Fox News gave the show its closest competition with a 1.2 adults rating in the same time period. On the broadcast networks, Honey Boo Boo bested ABC and CBS’ demo showing for the RNC combined and topped NBC by two-tenths of a point. Aggregate coverage of the RNC across networks obviously eclipsed Honey Boo Boo considerably.