As The Daily Mail explains, not only is the pub serving the meat extract-flavored brew for pups, it has also created a dog-friendly menu that includes a Sunday roast with “cat-flavored gravy” (calm down, everyone, it’s actually “a beef stock with fish sauce”).
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But it seems that brewing a beer for dogs has been done before. Here in the U.S., there’s Bowser Beer — a non-alcoholic brew made with malt barley and either beef or chicken. In the Netherlands, there’s Kwispelbier — another beef and malt brew (“kwispel” is the Dutch word for wagging a tail, The Associated Press says).
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