Sex-positive feminist icon Erica Jong presciently told writer Ariel Levy in 2003: “I was standing in the shower the other day, picking up my shampoo. It’s called ‘Dumb Blonde.’ I thought, ’30 years ago you could not have sold this.’ I think we have lost consciousness of the way our culture demeans women. Let’s not kid ourselves that this is liberation.”

Yes, please, and let’s not pretend that women holding “slut walks” is a step forward for womankind or will in any way change the treatment of rape victims.

While the so-called feminists are tarting up themselves to reclaim a vile, misogynist word, perhaps the rest of us should fight to reclaim the word “feminism” and return it to its roots of working for true equality.

If we leave it to this gang, we’re screwed.