The Democratic Congressional Campaign Committee (DCCC) decided to let its Republican counterpart outspend it on political ads during the crucial month of September.
Now the DCCC has a big advantage in cash on hand to counterpunch Republican candidates in October. But will it be too late? TV time will become more expensive and the airwaves will be cluttered with third-party-funded advertising…
The strategist said party officials had expected the DCCC to spend on a barrage of ads that would knock Republican candidates down in the polls.
“There’s a big debate as to whether that was a strategic mistake,” said the strategist. “We were expecting them to be spending a lot more and a lot of people are dumbfounded on our side. If you want to put these seats away and really take some of these races off the board, you have to do it early.”
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