We knew it was coming — the grand opening of the exchanges is barely a month a way, and Americans are still largely confused about how ObamaCare is going to impact their lives — but that isn’t going to make this any more pleasant. The administration and Democrats in general are going to have to get vocal on ObamaCare during it’s rollout, whether they like it or not, to do plenty of damage control on the inevitable “kinks” they’re carefully assuring us will be part of the process, via Politico:

The White House is mapping out a strategy to deploy the president, First Lady Michelle Obama, Vice President Joe Biden and Jill Biden in what will be their most coordinated effort yet to sell Obamacare, senior administration officials said.

A burst of activity will coincide with the October opening of the insurance marketplaces, but the West Wing views this next phase as something more akin to a political campaign’s push for early votes. Over the six-month enrollment period, the White House will use the Obamas and Bidens strategically, tracking the turnout for the exchanges in key states and sending them into weak markets to boost numbers. …

But in the last month alone, Obama has plugged the new health benefits on “The Tonight Show with Jay Leno,” convened a videoconference with state health officials from the Situation Room, devoted a weekly address to the law and tweeted about it with Katy Perry, who boasts 41 million followers. …

It’s his best opportunity to prove critics wrong and begin turning around public opinion if the rollout can beat expectations, which the president is already trying to downplay with his refrain that Obamacare won’t be the first flawless enterprise in human history.

Obama, hit the campaign trail? How new and different!

Unfortunately, we also know that campaigning is also one of the few things for which the Obama machine shouldn’t be underestimated — and hey, since ObamaCare is so obligingly causing employers to cut so many Americans’ paid working hours, they should have plenty of time to get out and see him! Isn’t that nice?

Here’s something worth paying attention to this Labor Day: The workweek in low-wage industries has fallen back to the historic lows seen at the depths of the recession. …

For the 30 million workers in industries where nonsupervisors average about $14.50 an hour or less, the workweek has been shrinking pretty steadily for the past 18 months, reversing a fledgling recovery in work hours.

As of June, these workers averaged 27.7 hours per week — only four minutes more than the record low hit in March 2009.

And preliminary data point to a further decline in the low-wage workweek in July, possibly to new depths. Sectorwide July data show the workweek shrank in both the leisure and hospitality and retail industries, among others. Those two industries alone account for nearly 75% of these 30 million low-wage jobs.