Jay Carney insisted yesterday that the White House had always expected ObamaCare’s initial enrollment numbers to be quite low (which is weird, because I thought they didn’t even have any enrollment expectations, or something?), but Obama’s very botched rollout has certainly done nothing to help improve the fledgling program’s participation outlook. If the administration really, honestly thinks that they’ll have the website finally running smoothly by early December (you can’t see it, but I’m wearing my quizzical face), then they’ll need to boost the signups in the remaining enrollment months even further — most especially from the young, healthy demographic they desperately need to buy insurance in order to prevent the dreaded death-spiral scenario.
Organizing for Action (OFA), the pro-President Obama group, is launching a new effort over the holiday season to boost enrollment in Obamacare amid the botched rollout of the health care reform law.
The new campaign is focused on “encouraging parents and grandparents to talk to the young adults in their lives about the importance of signing up for health coverage,” the group said in a statement. …
“Over the past few months, OFA has been making sure people have information about the benefits they are already seeing from Obamacare and the resources they need to get enrolled through the new marketplaces,” said the group. “The Healthcare for the Holidays campaign encourages family, friends and neighbors to have the one-on-one conversations that are crucial to getting people enrolled.”
Sure, it’s kind of cute and clever, with some Harry Potter and Daft Punk references at which plenty of young people might chuckle, but it’s definitely not even trying to be anything more than an advertisement devoid of any substantive information about ObamaCare at all. Nutshell version: “Haha, #LOLwut, now go sign up for ObamaCare.” A somewhat more straightforward version might have nixed the jokes and instead shown the parents telling their son: “Honey, we know you’re having trouble developing a career beyond those part-time shifts over at the coffee shop and that the opportunities for your generation are being squeezed in this godawful economy, but you should really dedicate a huge chunk of your budget to a more comprehensive health plan than what you really need. It’s the law, after all.”