I didn’t think it was possible for him to double his ad spending given how mammoth his spending has been already. At some point TV stations will simply run out of airtime to give him. Hadn’t we reached that point already?
Or are broadcast affiliates in Super Tuesday going to start setting up new TV channels for the exclusive purpose of running Bloomberg ads?
My guess is that this is a PR stunt, that he’s already near full saturation in advertising and just wanted to generate a headline for the media so that he can muscle in on the post-Iowa buzz today. If not, then he’s basically Dark Helmet in “Spaceballs” ordering his ship to “ludicrous speed.”