The latest in a series of meditations — on honor, sacrifice, and now tolerance — designed to establish the Maverick brand. This one’s aimed squarely at independents and McCainocrats, but how many of them will ever see it? It’s a web ad, which means its only realistic chance at a mass audience is through “earned media” like TV. Any news shows out there willing to devote two and a half minutes of precious airtime to this behemoth?

Update: The ad explained.