Still in “branding” mode here with a bit of “war is hell” thrown in to counter the left’s attempt to paint him as a ‘monger, but it’s two minutes too long and the rhetoric is so high-flown and stilted at points that not all of it registered on first, casual view. You really have to listen, which for most will require a second viewing, which ain’t in the offing for a spot that’s already pushing three minutes.