Yes, technically, it’s Nick Offerman but he channels so much of himself in the Swanson role, I think we can blur the lines. And, Ron Swanson would most certainly do a NASCAR ad if approached.
This ad begins with a Swanson-esque call to arms for America and a gentle ribbing about our increasing softness— “If the Founding Fathers saw us huddled in our little cocoons texting each other little smiley faces, they’d hang their powdered wigs in shame. When our idea of danger is eating gluten, there’s trouble afoot.”— and morphs into a country spoken ballad ala “Big Bad John.”
Highlights: A nod to the math/physics virtues of NASCAR, a funny tip of the cap to women drivers competing, a good crack about the Busches, and “Sure everybody in NASCAR gets a trophy, as long as they win the f***in’ race,”. In short, it is delightful.
There’s already a movement growing to, um, ask the network not to run the ad because few sufferers in the Celiac’s community find it offensive. Sigh. Yes, guys, we know Celiac is a disease. I do not envy those who suffer from it. However, the proportion of people who have sworn off gluten because of an actual disease is very, very low. Instead, most of them say they are gluten intolerant or gluten sensitive. Despite new scientific evidence that gluten intolerance and sensitivity might be bunk, gluten-free offerings are now on every shelf and menu you can find, thanks mostly to the thousands upon thousands among us who do not have Celiac but decided to go gluten-free. The proliferation of the gluten-free fad and people without Celiac who demand them has been so ubiquitous as to become a punch line. Maybe those who do actually need gluten-free foods should just be excited about the new variety offered them by this other, large portion of the population who we will continue to lightly mock for their food choices. No, you don’t have to ban the ad. Just sit back with some gluten-free salsa and cider and enjoy with the rest of us. If not, you’re just proving Swanson’s point, and you will have to reckon with him.