Jo Malone founded a perfume company in London in1990 that remains very popular today. She finds her name in headlines this week, not because of a new business accomplishment but because of the actions of her son, a Harvard student.

Her son, Josh Willcox, is one of three students who lead Palestine Solidarity Committee at Harvard. The pro-Palestinian group blamed Israel for Hamas’ brutal acts of war on Israel this week. The company, Jo Malone London, wants everyone to know that the founder has not been with the brand since 2006. Willcox’s group holds Israel entirely responsible for the violence committed against the country by Hamas.

Malone sold her brand to cosmetics giant Estee Lauder in 1999 for undisclosed millions of dollars. She stayed on with the company as creative director until 2006. As of today, she has not condemned her son’s group’s actions. The perfume brand released a statement.

This is an extremely difficult time for everyone and please know we do not condone violence of any kind.  At this time, we would like to clarify that Jo Malone the individual has not been affiliated with the Jo Malone London brand since 2006. We continue to lead with kindness. pic.twitter.com/qCehHLxbnk

— Jo Malone London (@JoMaloneLondon) October 13, 2023

That statement is corporate boilerplate, trying not to offend anyone, which means the message isn’t the best. There is no room for a lack of moral clarity now. Companies who try to pretend there is an equivalency between the ‘violence’ coming from Hamas and the military response from Israel fails miserably to rise to the occasion.

Malone’s son is 22-years-old and a member of Harvard’s fencing team. He is credited with penning the letter signed by Harvard students that condemned Israel as it responds to the Hamas attacks. Malone has released a statement that condemns violence but said nothing about her son’s group.

JUST IN: Perfume giant Jo Malone's son was reportedly behind the letter at Harvard that blamed Israel for the Hamas terror attacks.

Her son, Josh Willcox, is one of the leaders of the Undergraduate Palestine Solidarity Committee.

Malone spoke out about the war in the Middle… pic.twitter.com/nMd8pQ9HB2

— Collin Rugg (@CollinRugg) October 12, 2023

Malone and her husband now live in Dubai, where they run her latest successful business, Jo Loves.

The Palestine Solidarity Committee at Harvard finds itself under attack from backlash for its support of Hamas. It’s statement was widely condemned. The focus was on the anticipated military response by Israel in Gaza. The letter was signed by many Harvard student groups but individual signatures were not included. The names of the groups have now been scrubbed out of safety concerns. Many members of the groups have since disavowed the letter. They claim it was signed without their knowledge. Others regret taking the stance against Israel and have taken back their support.

In other words, the brave, brave Hamas supporters caved as soon as reality bit. When they realized that future potential employers wanted to see names so that they were not hired for jobs, suddenly their tunes changed. It’s easy to be a brave terror group supporter when fellow students rally around the same misguided opinion.

The initial statement from the PSC caused a huge backlash, with a host of blue chip CEO’s declaring those involved as ‘unemployable’, and The Anti-Defamation League denounced the statement as ‘anti-Semitic’

The group promoted their protests openly on social media, parading around the campus with banners that stated, ‘Harvard Supports Israeli Apartheid.’

These are spoiled elitist brats who have no idea about life in the real world.

Two other members of he Palestinian Solidary Committee, Eva Frazier and Kawsar Yasin, spoke of their involvement with the group in September.

Frazier and Yasin, who are both involved in the Institutes of Politics Program at the university, told the Harvard Independent that they were ‘disappointed’ in the political engagement at the university.

Yasin also reposted an image of Palestine on Saturday, after the attacks had taken place, with a quote from Malcom X which said: ‘If you’re not careful, the newspapers will have you hating the people being oppressed and loving those doing the oppressing.’

Willcox is a frequent author of op-eds in the Harvard newspaper.

Wilcox, who is reportedly studying Near Eastern Languages and Civilizations, has written numerous op-eds in the university newspaper criticizing issues related to the conflict, the outlet noted. In January, Wilcox published an op-ed in the Harvard Crimson where he condemned the university for offering a position to Amos Yadlin, a former general of the Israeli Air Force. In a separate op-ed he also slammed the university for perpetuating “the deeply-rooted racism against Palestinians I believe is present throughout United States foreign policy and the Kennedy School itself.” In this op-ed he also slammed Israel as an “apartheid regime.”

Over 30 Harvard student groups co-signed the letter blaming Israel for the attacks on its soil. Let them now deal with the fall-out. Maybe it will serve as a learning experience.

Good for the employees of Jo Malone London, and its executives, for speaking out against this lunacy. Well, kinda. At least it is something.