The Coors Light Denver Pride Parade will take place on Sunday. An expected 15,000 people will march in the parade and about 100,000 people will be watching. The beer company is not worried about potential backlash from its customers. It is separating itself from Bud Light’s controversial collaboration with transgender performance artist Dylan Mulvaney.

Other companies are also sponsoring the event, including JPMorgan Chase & Co., Verizon, Visa, Walmart, Amazon, Target and Starbucks.

Organizers of the parade are not concerned about backlash, either. Rex Fuller, CEO of the Gay Lesbian Bisexual and Transgender Community Center of Colorado, which organizes the parade, said that none of the sponsors have expressed concern or received criticism for their sponsorship.

“This is kind of the hard part of allyship,” Fuller told Axios. “We are in a time period when it can be quite fashionable in some corners to pretty openly express homophobic, transphobic (sentiments) and racism, and I think that can make this uncomfortable at some points.”

Adam Collins, chief communications and corporate affairs officer for Molson Coors, the parent company of Coors Light, told Fox News Digital, “At the end of a long day or the start of a great night, everyone deserves to feel comfortable having a drink and being themselves.”

“That’s why beer, wine and spirits companies like ours have supported Pride for decades, why we’ll do so in 2023 and why we’ll continue to do so for decades to come,” he added.

Bud Light used to be the No. 1 selling beer in America. Then it jumped on the transgender bandwagon with the misguided marketing idea that collaborating with a performance artist, Dylan Mulvaney, would expand its customer base. That decision quickly blew up in Bud Light’s face and now the company sales have dropped more than 20 percent and its 22 year reign as the top-seller is over. Modelo Especial now holds the No. 1 spot in sales in America.

Target experienced its own sales drop and bad publicity when it not only offered “tuck-friendly” women’s swimsuits and children’s apparel for Pride month, many stores put the sales displays at the front where customers walking in could not avoid them.

Target has also seen a hit to its sales after it started displaying LGBTQ+ and Pride Month advertisements and products like “tuck-friendly” women’s swimsuits and children’s apparel. Target is a popular store for families and young mothers looking for budget-friendly merchandise. That did not include tuck-friendly merchandise. Target made the same mistake that Bud Light did – it failed to recognize its consumer base. The companies either did not truly understand who buys their merchandise or, even worse, chose to insult them by pushing the transgender agenda during Pride month.

Boycotts usually are not very successful, but in the cases of Bud Light and Target, the boycotts have been very successful. Everyday Americans have had enough.

The Pride parades and corporate recognition of Pride month used to go more smoothly. What changed? It’s not homophobia or transphobia, as activists would like to blame for an uprising of Americans willing to publicly say enough is enough. In my opinion, the problem is not the overzealous activism of the transgender population. They are a minute population, in the population as a whole, but to hear them, you would think that everyone is transgender these days. It’s like a fad. It’s the favored social justice population. The ‘T’ in LGBT wants all the attention instead of blending in with the other designations. It’s way too in-your-face for most people. The trans community is willing to throw the rest off the LGBT community under the bus.

A majority of Americans have come to support the LGB agenda of same-sex marriage, the exception mostly being religious Americans, for example, but a line is drawn when the transgender agenda infiltrates school libraries and classrooms. Parents want to have those conversations with their children and object to sexuality being included in classroom instruction, especially for the youngest of school children. Demanding age-appropriate lesson plans and books in school libraries is not transphobic. It is common sense. It is parents doing their jobs to protect their children.

Give an inch, take a mile. That is how it seems to a lot of American consumers. Displaying tuck-friendly merchandise for sale online on the Target website is one thing. Putting it front and center in stores is another. The same with beer sales. Bud Light mistakenly thought that its customers would be entertained by its decision, or that it would draw in new customers, and both hopes were off-base. The companies missed the mark and are now reaping what they sowed.

As far as a Pride Parade goes, it isn’t the same thing. Some parades go off the rails with lewd displays of nudity and outlandish public behavior but that is the minority of them. Most just are what their audience expect. Plus, no one has to go to a Pride parade. No one is surprised at what they see. That is quite different than walking into a Target store and tuck-friendly swimsuits are the first thing a customer sees. The LGB population is bigger than the T community. Many of them do not agree with transgender activism and realize it hurts their communities. Enough is enough.