Talks between members of Trump’s campaign and Parler about Trump’s potential involvement began last summer, and were revisited in November by the Trump Organization after Trump lost the 2020 election to the Democratic nominee and current president, Joe Biden. Documents seen by BuzzFeed News show that Parler offered the Trump Organization a 40% stake in the company. It is unclear as to what extent the former president was involved with the discussions.

The never-before-reported talks between Trump’s business organization and Parler, a social media network that promises less moderation than mainstream sites and is embraced by the far right, provide more insight into the frantic last weeks of Trump’s presidency. Until the Jan. 6 insurrection, after which Facebook and Twitter suspended or banned him for continuing to sow discord about the election, Trump used those internet platforms to peddle baseless conspiracy theories. While doing so, his representatives actively negotiated to bring him to Parler, which sought to make the president a business partner who would help it compete with Twitter and Facebook by getting him to post his content on its platform first.