Many more still reference Fox News, but Newsmax in particular has risen significantly in the consciousness of American news consumers. In the same survey in July 2019, precisely zero (not just zero percent) of the respondents cited Newsmax; in the latest survey, conducted shortly after the 2020 election, 7 percent named Newsmax. That’s greater than the Associated Press (5 percent) and nearly on par with The Washington Post (8 percent) and CBS News (8 percent).
Combined, Newsmax and OAN gained 11 total mentions per 100 people — up from just one combined in that July 2019 survey. Fox was mentioned by 27 out of 100 people, which is its second-lowest rate in 11 surveys, although not significantly different from previous ones.
Other conservative outlets, including the Daily Wire, Breitbart, Rush Limbaugh’s show and the Blaze were also mentioned as much or more than in previous surveys. If you combine them with Newsmax and OAN, they’ve risen from six mentions per 100 people in July 2019 and early 2020 to 19 in 100 people today.