The culmination of his efforts was the creation of a university-funded campus “think tank” — which has produced no peer-reviewed academic work and bears little relation to study centers at other universities — that ran pro-Trump ads, hired Trump allies including former adviser Sebastian Gorka and current Trump attorney Jenna Ellis to serve as fellows and, in recent weeks, has aggressively promoted Trump’s baseless claims of election fraud.

The think tank — called the Falkirk Center, a portmanteau of Falwell’s name and that of GOP activist Charlie Kirk, who co-founded it — purchased campaign-season ads on Facebook, at least $50,000’s worth of which were designated by the network as political ads, that promoted Trump and other Republican candidates by name.

“Pray For Our President,” declared one, featuring a photo of Trump with his hands clasped in prayer.

“Be a radical for our republic,” said another Facebook ad that ran over the summer with a photo of a beaming Madison Cawthorn, the rising GOP star and congressional candidate from North Carolina who spoke at Trump’s convention.