“I don’t really care that these corporations have my data as long as I know they have it,” Sparrow says. “At this point, I’m so used to all social networks having all of my data that I feel it’s just the price I have to pay to connect with others.”…

“Am I the only one who doesn’t care if China collects my data?” a user in one viral video stated. “Let [the Chinese government] have my data. They know me better than I know myself,” another joked…

“If you gave most young people a choice between protecting their privacy by getting off social media or staying on social media, they will stay,” he said. “But what if you had a choice to be both on social media and have your privacy protected?”

With a historic hearing involving big tech firms last month and new data privacy laws in California and Europe, there have been incremental steps towards that goal. But many users are not in a hurry to force companies to change their data practices. Studies show Gen Z is more tolerant of targeted advertising and less bothered by surveillance. While 46% of Gen X and 45% of millennials are concerned companies will use their data against them, just 37% of Gen Z is worried, according to a 2019 survey from the marketing firm Mobile Marketer.