The “Right Side PAC” aims to identify former Trump supporters across the country who have cooled to the president’s approach in office and convince them to vote for Biden, says founder Matt Borges, a former chairman of the Ohio Republican Party.
Anthony Scaramucci, who was fired after 10 days as Trump’s communications director and later turned on the president, also is part of the effort…
The group sees itself as a complement to The Lincoln Project, the anti-Trump group led by George Conway (husband of Trump counselor Kellyanne Conway) and several prominent GOP operatives.
The Lincoln Project is more focused on TV ads and broader messaging, while Right Side will concentrate more on data and individualized turnout, Borges said. “We’re going to dig into the data and find out where these voters are and try to help turn them out.”