The 2020 election marks the first time in history that Latinos will be the largest minority ethnic or racial group in the electorate, with 32 million eligible voters.
Why it matters: A surge in Latino voters could help Democrats up and down the ballot. But since 1996, most eligible Latino voters have not voted in presidential elections, according to the Pew Research Center.
“The perpetual problem for Democrats in regards to Hispanic voters remains: converting potential votes into actual votes,” said Kyle Kondik, managing editor of Sabato’s Crystal Ball at the University of Virginia Center for Politics.
By the numbers: There are an estimated 15–18 million Latino people in the U.S. who are not registered to vote. Roughly 4 million turned 18 after the 2016 election.