It sure does for Axios reporter, Erica Pandey, who recently wrote: “I, like scores of others, have decided that I’m okay with giving up personal data in order to keep getting convenient, cheap (or free) services. Despite the known episodes of firms misusing data, the ease and quality of life under the reign of Big Tech generally seems worth it.” No way that Pandey is some freakish exception.

If we really are rejecting our tech overlords — and thus the notion that the government should crimp all their business models and/or break them up — shouldn’t there be some significant sign of that rejection other than a few public polls? Especially if those polls give no sense of the inevitable trade-offs that come with government action? For instance: A new survey finds two-thirds of Americans want to break up companies like Amazon and Google when told doing so ensures “more competition in the future.” Hey, who doesn’t like competition? But would break-ups be so popular if the respondents were told they might lead to higher prices, worse service, less research investment — and maybe less ability to fight off foreign rivals?

Other polls find we have lots of privacy concerns — yet we won’t update privacy settings on an app or use two-step authentication for our Gmail or connect through VPNs. There are plenty of privacy oriented alternatives — such as the DuckDuck Go search engine and Brave browser — that we pretty much ignore. Then there’s the recent survey that found the five most popular brands among Millennials were Netflix, Google, Amazon, YouTube, and Target. Among GenZ: Google, Netflix, YouTube, Amazon, and Oreo. We don’t just grudgingly like their products of these companies, we kind of like the companies themselves.