Trump’s reelection campaign plans to launch a new smartphone app this fall to encourage supporters to donate, volunteer and reel in like-minded voters — all while providing the president more unfiltered access to his followers. Supporters who download the all-in-one app are expected to be able to sign up for a Make America Great Again rally, canvas a neighborhood or call voters, maybe even register to vote as the campaign looks to turn passive supporters into activists.

Perhaps the most important feature will be the app’s use of prizes — maybe VIP seats or a photo with Trump — to persuade the most fervent supporters to recruit their friends, rewarding them as campaigns have been doing for top donors for years, according to people familiar with the plans.

The upcoming launch is the latest sign of how Trump’s team, which ran a ragtag operation in 2016, is using its huge coffers to drive a more professional and data-driven operation.