Even before Trump weighed in, the movie sparked an outcry on social media amid the public anger over gun violence. Last weekend, ESPN pulled an ad for the film that it had previously cleared, and subsequently, Universal paused its marketing campaign out of sensitivity to the recent mass shootings.

Referencing their decision to scrap the release altogether, the studio said in a statement, “While Universal Pictures had already paused the marketing campaign for The Hunt, after thoughtful consideration, the studio has decided to cancel our plans to release the film. We stand by our filmmakers and will continue to distribute films in partnership with bold and visionary creators, like those associated with this satirical social thriller, but we understand that now is not the right time to release this film.”

The violent film from producer Jason Blum’s Blumhouse Productions follows a dozen individuals who wake up in a clearing and realize they are being stalked for sport by elite liberals.