In the first week of operation, just $184,000 was raised through the platform for participating Republican political committees, including the Republican National Committee, GOP House and Senate campaign arms, and Donald Trump’s reelection campaign.
Officials at WinRed say that operations have improved since then, with a source familiar with the company’s internal workings relaying that it helped raise nearly $4 million in just the last four days of July. But the source acknowledged that the company doesn’t expect to keep that pace for WinRed’s first year in operation. And its failure to do so raises questions for the party as it heads into a high-stakes election cycle.
WinRed launched with a simple but formidable goal: to compete with Democrats’ mammoth small-dollar fundraising platform ActBlue, which has helped super-charge Democratic giving, with nearly $250 million in campaign contributions facilitated in the second quarter alone.