Like Carlson and historian Victor Davis Hanson (and unlike the grifters who originally filled the market niche), Olsen’s working-class conservatism predates Trump’s rise. So why are their voices finally garnering buzz? “It just so happens that Donald Trump is championing them now,” says Julie Ponzi, senior editor of American Greatness, one of the more Trumpian outlets Olsen contributes to.

American Greatness emerged to offer a gloss of highbrow intellectualism but in fact has more often mixed sophistry and lowbrow trolling. And it seems to be on the cusp of breaking through as, perhaps, the hot new outlet for Trump fans. As Emerald Robinson, chief White House correspondent for One America News Network (OANN), said recently, “It’s clear that [American Greatness] is taking the place of legacy conservative mags.” Trump may have finally found his Human Events…

Still, just as Trump faces the strongest headwinds of his presidency, individuals and institutions to sustain a Trumpian worldview finally seem to be emerging. In some cases, this infrastructure is overtaking and/or replacing conservative intellectuals who were critical of Trumpism. For example, Sebastian Gorka, the former deputy assistant to the president, just launched a nationally syndicated Salem Radio Network talk show, replacing the venerable Michael Medved, who was no fan of the president.