How the Democrats wound up with this slogan after 2 years of work

After nearly two years of brainstorming and not inconsiderable hand-wringing, Democrats have crafted a fresh slogan to close out the midterm elections, one they hope will make it perfectly clear for whom they’re fighting: us.

“For the People.”

Although it lacks the punch of “Make America Great Again,’’ the bite-sized credo is populist without being fiery. It’s probably inoffensive enough to appeal to all wings of the fractured party. It fits pretty well in a hashtag.

But most important, Democrats believe, it’s catchier than “A Better Deal,’’ the party’s initial slogan that alluded to Franklin Delano Roosevelt’s New Deal while simultaneously eluding simple definition.