As often happens these days, the product took social media by storm, bringing Ice global attention. “Not bad for a small business from Falkirk, Scotland,” the shop wrote on Facebook. Not bad, that is, as long as you don’t mind be associated with the potential stigma of serving mayonnaise ice cream.

Reactions ranged from the unhappy—“Scotland, y’all can keep it,” as one Twitter user wrote—to the more culinary-minded—“It probably makes the ice cream super creamy and light instead of tasting like mayonnaise?” another user wrote, adding, “I have a chocolate cake recipe with mayo in and it makes the cake super moist and brings out the chocolate flavour!”