TV was the tipping point.

A person who knows Trump’s mind told me: “The President watches more cable news than most Americans. So he experienced an overdose of the outrage and the media frenzy. None of the White House messaging seemed to be helping. So he decided, mostly on his own rather than at the urging of advisers, that some action was required to change the narrative.”…

Be smart … A source close to Trump tells me: ‘This was the biggest communications fail I’ve seen out of this White House, and that’s really saying something. The President, senior staffers, Cabinet members, and outside surrogates all trumpeted different talking points.”