As for the new PSA, she says, “We hired actors to reenact hateful cyberbullying posts that had been made on social media. We took those actors into public spaces. They engaged in these conversations almost as an improv, using the language which we had found online. And the footage captures people who had no idea that they were actors, then stepping in and standing up for people.”

“The people in the video who overhear the comments were not actors,” explains Lewinsky, 44. “They were not aware the actors were reading real social media posts. Their reactions and actions were real. It was heartening to see real New Yorkers stand up for people. I especially loved that most intervened without bullying the bully, but instead standing up for the targets.”