Pet translators that can turn woofs into words and make sense of miaows, might really be on the horizon, according to a report backed by the internet retailer.

Futurologist William Higham of Next Big Thing, who co-authored the report for Amazon, says he believes devices that can talk dog could be less than 10 years away.

“Innovative products that succeed are based around a genuine and major consumer needs. The amount of money now spent on pets – they are becoming fur babies to so many people – means there is huge consumer demand for this. Somebody is going to put this together,” he says.