The data is also broken down by geographic region. In North America, white still took the lead with 21 percent, followed by black (19 percent), gray (17 percent) and silver (15 percent). White is also a color that’s available across all vehicle segments, although other paint colors are more popular in some of them.
In North America, PPG found that sports models tend to be red or blue. That fits the stereotype perfectly and, coincidentally, Ford recently found that red has been themost popular color for the Mustang over that car’s 50-year lifespan. Also matching a stereotype are minivans, which are more likely to be gold or beige than other vehicles, according to PPG.