All trademarks, logos, colours and graphics will be removed from tobacco products sold in Ireland under the new rules, the health ministry said, after the proposal secured backing from the government.

Dr James Reilly, the country’s health minister, said while many arguments will be made against the move, he is confident the legislation will be justified and supported purely by the fact that it will save lives. …

Smoking was a central part of Ireland’s pub culture until the country became the first in the world to ban smoking in all enclosed public places, public transport and workplaces in 2004.

The law will need to be approved in parliament before it can come into effect, but the governing coalition enjoys a strong majority.