President Barack Obama is bringing his campaign pollster into White House, according to an official, part of a broader migration of political staff into government as he gears up to sell his second term agenda to the American people.

The pollster, David Simas, served as Director of Opinion Research for Obama’s re-election, running the campaign’s extensive focus group and polling operation, which aides later revealed was generations ahead of what Mitt Romney’s campaign was capable of. According to a White House official, his new title will be Assistant to the President and Deputy Senior Advisor for Communications and Strategy.

White Houses have traditionally worked closely with pollsters, but typically pay for polling through party committees.