Fast forward to 2012.
Rich Beeson moved from the RNC to the Romney Campaign as its Political Director. Jeff Larson moved from FLS Connect to the RNC.
FLS Connect continued to get business from the RNC and also got business from Team Romney. But now Targeted Victory enters the picture.
Targeted Victory, LLC’s principal office is the same office in St. Paul, MN that FLS Connect, LLC lists as its own principle office. Targeted Victory’s manager is Tony Feather, who is the F in FLS Connect.
Rich Beeson, who used to work for FLS Connect, is now with Team Romney and Team Romney awards a contract to Targeted Victory, LLC for its digital work with Zac Moffatt as Digital Director of the campaign.