Mitt Romney’s campaign for president appears to have quietly abandoned its guiding assumption, that the election would center on the struggling economy, and has visibly begun to feel for a new message.

Romney and — particularly — his running mate Rep. Paul Ryan, have spent a week road-testing alternatives, going positive and going negative, swinging at the president on everything from faith to foreign policy. The new efforts mark a shift from a summer of fruitless discipline and a convention in which attempts to present a friendly, moderate tone trumped any policy substance. And campaign planners said their moves mark a new campaign consensus…

Ryan himself has emerged as a central player in this calculation, making the case internally for a clearer conservative policy message. One high level Republican with ties to the campaign told BuzzFeed that Ryan was chaffing at Boston constraining him from talking about and defending his policy ideas from Democratic attacks. Ryan wanted to be “unleashed,” the Republican said.