“I’m going to be working it,” Romney said Friday on Fox News, echoing the campaign’s new mantra. “I’m going to be earning it.”…

Romney campaign manager Matt Rhoades and his lieutenants have spent the past year building the bandwidth they believe they need to squeeze every advantage out of what one aide called the “byzantine” nomination process. With rivals fortifying their positions in Iowa, New Hampshire and South Carolina, Romney’s team has been announcing volunteer networks in such places as Delaware, Indiana and Montana, where contests occur months after the trio of early states…

“It’s like an iceberg,” Beeson said. “It’s easy to see what’s above the water — the great town hall meetings and the banners and the flags. . . . But what 95 percent of people don’t realize is the rest of the iceberg is below, and it’s all of this stuff: the ballot access and setting up the organizations in the states.”…

“There are two political objectives: One is winning the nomination, and then the second is building a 50-state organization that will deliver victory in the fall campaign,” Romney senior adviser Eric Fehrnstrom said. “We’re not distracted from our main objective, which is getting the nomination, but there is a certain duality to the strategy.”