A Rasmussen Reports poll showed Palin with an 82 percent favorability rating, compared to 17 percent who view her unfavorably. Fifty percent of likely voters in the 2012 primary elections for the presidential nomination had a very favorable opinion of the former governor, while eight percent claimed they have a very unfavorable opinion of her.
Former Govs. Mitt Romney (R-Mass.) and Mike Huckabee (R-Ark.) trailed Palin with a favorability of 79 percent a piece. Seventeen percent hold unfavorable opinions of the two. Both potential candidates for the 2012 presidency ran in 2008, only to fall short to Sen. John McCain (R-Ariz.), who was then defeated by President Obama.