As of late this afternoon, Luntz was still scrambling to balance his focus group with supporters of Democrat Martha Coakley. “I just lost another one,” Luntz growled over his cell phone from a hotel ballroom at Logan Airport. In the last 24 hours, six Coakley voters have dropped out. By contrast, Luntz hasn’t lost a single supporter of her opponent, Scott Brown.
The problem isn’t money. “They’re getting paid well,” Luntz says, “probably more than they’re making at their jobs. And they still don’t want to do it.”
Instead, says Luntz, they’re ashamed. “They don’t want to be on television defending Martha Coakley. It’s passé. It’s socially unacceptable. I never dreamed I’d see Democrats in Massachusetts embarrassed to admit they’re Democrats.”