Robert F. Kennedy Jr. and Kid Rock released a patriotic, high-energy workout video promoting the Make America Healthy Again initiative, better known as MAHA. The clip includes pickleball, a cold plunge, whole milk, American flags, and enough sauna steam to keep social media busy for days.
It’s safe to say this was not the usual “please read our new guidelines” kind of rollout. Whatever you think about the presentation, it was impossible to ignore.
Keep It Simple
The message itself was pretty simple. Move your body. Eat real food. That’s not exactly revolutionary, but seeing it delivered via a sauna workout starring a 72-year-old health secretary and a rock musician definitely made people look twice.
The Kennedys are a famously complicated bunch, and RFK Jr. carries his own share of baggage. I don’t agree with everything about him, and I’m not pretending otherwise. But on this particular issue, the focus on fitness and real food feels hard to argue with.
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